Ram Trucks Wins Superbowl with “So God Made a Farmer”.
This link will take you to the blog of Brian, a real farmer in Northern Indiana who writes a fascinating blog about growing large scale crops like corn and soybeans. He farms 2300 acres with his father and grandfather, a real family farm, albeit on a large scale. That blog post has the ad run by Dodge during the Superbowl that features the late Paul Harvey’s essay on “So God made a farmer.”
I am not a farmer, but I grow food: hens to lay eggs, a mini orchard, and beds for fresh organic vegetables. I got 344 eggs last year and nearly 300 lbs of fresh, organic produce. I can and freeze my surplus for out of season use. I have always wanted a little farm, but at age 70, I can see that it is not going to happen. I call myself an urban homesteader. I appreciate the farmers and farm workers who grow the bulk of the food that my husband and I eat.
Apparently, Dodge will donate a dollar to Future Farmers of America every time this ad is reposted, so I’m posting it. I was touched by it. I wish that farming was really still done that way instead of being done by huge agribusinesses that cater to WalMart. All I can say is try to know your farmer. Look for locally grown food that is being grown sustainably as much as you can. Buy organic when you can. And keep on truckin’.
I too saw the Ram Truck ad and thought it was beautifully executed, very touching and poignant. Far superior to most of the commercials aired during the Superbowl.
Unfortunately, as so often happens these days, several race-baiting loudmouths have publicly denounced the commercial as racist because it didn’t include photos of “non-white” farmers. Oh good Lord. People, get a grip. Stop injecting racial issues into every crevice of existence. Paul Harvey was a preacher from the 1950’s and 1960’s and the photos used in the ad were selected to reflect the oratory at the time it was recorded.
It was an advertisement for a pickup truck, and very well done at that. Those who claim the commercial is racist need to take a good hard look in the mirror to find the real racist in the room.
Thanks for posting the link to the commercial Lou. Hope others follow suit.